In Italy, it is the fashion houses rather than the government who
have become the guardians of the country's historic monuments. Last
year, Prada and Versace opened their wallets to underwrite a year-long cultural restoration of Milan's Galleria Vittorio Emanuele II that was unveiled in March, while it was the Zegnas and Giorgio Armani who generously sponsored the FAI (Fondo Ambiente Italiano, the Italian national trust) in its restoration of Milan's famous modernist Villa Necchi, as well as the Abbey of San Fruttuoso, near Portofino.
In January 2013 Fendi joined the club with the announcement that
it would be commencing a €2.5 million project to restore five fountains
across its home city of Rome, including the glorious Trevi Fountain. As
a brand that was founded in Italy's capital city, the Fendi for
Fountains project is one that is particularly close to its heart.
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